IMAGE AD OPTIONS
Google Ads allows for image ads to be created or uploaded in a few formats. The main options are:
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- Responsive Ads – where Google builds ads using the images and text provided (most popular)
- Custom designs – here you can upload your own designs and sizes
Responsive Image Ads
This is the most popular because of it’s ease of use, and it’s great if you don’t have a lot of budget for custom design or strick corporate and brand identity guidelines for your business.
Ad specs:
Landscape
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- Ratio: 1.91:1
- Recommended: 1200 x 628
- Min. required: 600 x 314
Square
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- Ratio: 1:1
- Recommended: 1200 x 1200
- Min. required: 300 x 300
Portrait
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- Ratio: 4:5
- Recommended: 960 x 1200
- Min. required: 480 x 600
⚠️ NB
- The maximum file size for any image is 5120 KB.
- For every image or ad it’s important to have them in all 3 ratio sizes below.
- Images can be stock photos, or custom designed ones with text or logo overlays.
- Images can’t be blurry.
Custom Designed Image Ads
This is a great option for companies that like to have control over the full design and have the budget. As there are over 20 ad sizes it can become quite expensive to create ads for every size, but you can also choose to do only a few.
Most popular sizes
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- 336 x 280
- 300 x 250
- 728 x 90
- 300 x 600
- 320 x 100
- 160 x 600
Click here for a more exhausetive list.
For custom designs you have 2 options:
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- Non-Animated ads in PNG or JPG format
- Animated ads in GIF
⚠️ NB
- The maximum file size for any image is 150 KB.
- Images can’t be blurry.
Animated GIF additional specs:
Length and speed
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- Must be 30 seconds or shorter
- Can be looped, but the animations must stop after 30 seconds
- Must be slower than 5 FPS
