Grow Your Business With Google Ads

Boost Your Sales.
Grow Your Business.

Struggling to Get More Clients?

Is marketing on Google Ads a source of frustration and confusion for you?

Need a Google specialist that knows what they’re doing without the hefty price tag?

Looking for an expert with better communication?

You Deserve to Get the Maximum Return on Your Google Ads budget

We know how you feel, and we’re here to help you win!

SpotOn Consulting
Based on 46 reviews
powered by Google
Kim Van DeventerKim Van Deventer
12:30 30 Apr 24
If I could post 6 stars I would. Within a week all our Google Ads, Google Analytics, and Shopify settings and tracking links were sorted out and optimised. Michael gave us insights we hadn’t even thought of to optimise our small business Google ads and helped us apply them. He explained everything so simply and was super patient with us every step of the way. What a relief to finally find someone who knows their stuff and can be trusted (not just trying to squeeze more money out of us). Thank you Michael for all your help! We hope to be working with you again in the future.
Karel RousseauKarel Rousseau
16:04 29 Jan 24
Michael, thank you for your assistance in setting up the Google ads campaign! It is SpotOn indeed!
Jan Van NiekerkJan Van Niekerk
14:15 29 Jan 24
Spot on!!! What they promise is what they deliver!!!!! Absolute pleasure to do business with!!!!
aida florioaida florio
14:00 08 Jan 24
So helpful thank you.
DYLAN MacmavisDYLAN Macmavis
10:33 02 Nov 23
Very happy with Michael's services. He knkws what he is doing and would definitely recommend him!
Jacqui RobusJacqui Robus
09:03 31 Oct 23
Michael has been AMAZING. Great advice, excellent guidance & analytics, wonderful support but above all he takes the time to understand the business and tailors his approach to the individual company/industry. Highly recommended!
Ryan KriedemannRyan Kriedemann
12:25 30 Oct 23
Professional, knowledgeable and able to tune in to my specific needs!Michael and SpotOn are brilliantly accommodating and sensitive to customers unique needs, opportunities and challenges offering tailor made solutionsThank you Michael
Jenine PretoriusJenine Pretorius
11:52 30 Oct 23
Awsome skills and service!!
Linda WatsonLinda Watson
15:47 02 Oct 23
Michael at SpotOn Consulting saved me from a google AdWords disaster and got me back up and running in no time at all, and it was all done over WhatsApp. I’m so grateful!!
Asihan SafakAsihan Safak
15:50 21 Aug 23
The team is super friendly, responds fast, helps you EVERY step of the way, explains everything in detail, RESULTS RESULTS RESULTS!! That’s literally what my priority is and that’s what they have given from day 1, along with brilliant service. 10stars!!
Stéfan KunzStéfan Kunz
13:57 29 May 23
Having collaborated with Michael (SpotOn Consulting) on a few projects, I can comfortably recommend them to anyone in need of Google Ads. The results that I've seen from their work is unmatched 👏🏻
Cobus JacobsCobus Jacobs
10:26 10 Feb 23
I received exceptional service from Michael at SpotOn Consulting. I will recommend their services to anyone. Thanks Michael!
16:11 18 Jan 23
This has been an amazing experience, my IT skills are 0, and Michael has made it really simple for me, he went above and beyond numerous times. Highly highly recommended
Ryan MalanRyan Malan
06:14 01 Jun 22
We own Atypical Packaging Solutions and in the short time Michael has been working with us the quality and quantity of our enquiries have improved and grown 10 fold. I recommend SpotOn Consulting to anyone who needs to improve their Google Ads campaigning using a trained professional.
11:52 28 Mar 22
The name SpotOn is actually very SpotOn.... Michael and his team know their beans when it comes to Google Ads. The added benefit is the client experience as well as the end result: Conversions!!! I can recommend SpotOn to manage your Google Ads, any day. Thank you Michael!
Johan FerreiraJohan Ferreira
08:53 28 Mar 22
It has been an absolute pleasure working with Michael. From the start the communication was clear and we understood what was to be expected from him with a clear timeline for each step in the process.He helped us set up our Google Ads marketing campaign with attribution tracking. This has enabled us to understand where each of our leads are coming from and it allows us to track our leads through our CRM software as well.He is also willing to go the extra mile by promptly answering all of our questions and giving advice regarding multiple topics related to SEO and marketing campaigns.I would definitely recommend Michael for your digital marketing needs!
Shane Drower-CopleyShane Drower-Copley
10:17 08 Mar 22
Excellent service! SpotOn simplifies analytics and google ads. They offer regular valuable reports giving insight into search trends and the effectiveness of our campaigns structuring them so that they mean something to a business owner.
From the get go, everything went well, customer support is great, service is professional and the expertise are on point and what you want from a business helping to grow your business.
michelle demetriadesmichelle demetriades
10:20 17 Aug 21
Great Friendly service

How Does Google Ads Work?

Google Ads Advantages

RELATIVELY Inexpensive (compared to a salesperson’s salary and benefits)

MEASURABLE with Conversion Tracking

SCALABLE (once an average cost per conversion is found)

INCREASES Brand Awareness and Reach and benefits)

TARGETED Marketing

ONLY Pay for Clicks

SpotOn has been an incredibly valuable addition to my business! They are very generous with their time, knowledge and advice, and patient with my questions and queries.

Megan Maddocks, Podiatrist

Thank you for your honest, professional, speedy, friendly and spot-on service! You have helped us to grow our business immensely!

Liz van der Merwe, Zau Spa Owner

SpotOn started our Google Ads advertising over 5 years ago.

If you told me that day that we would be where we are today I would not have believed you.

They have assisted to grow our clientbase from a mere 10 clients to a database of over 367 clients, that we had to employ more people, buy more equipment and grow into a market leader in the education of people in our training industry.

The only downside is that we didn’t do this earlier!

Stephan, Director

Why us?

We’ve Got Your Back!

You Should Have a Partner That Gets You Great Results

Vast Experience

In 7+ years we’ve helped businesses in over 60 industries.

No Contracts

We’re confident in what we do. No getting tied down.

Complete Ownership

You hire us to setup & manage your account, but you own it – forever.


Because we track all conversions, you’ll easily see if it’s working or not


We’re not the cheapest. But our prices are fair.

Prompt Communication

We’re passionate about simpler, down-to-earth communication

Where it all started

SpotOn was founded by Michael in 2015 when he started helping other business owners to gain new leads through Google Ads, like he was successfully doing in his Family First Aid business.

Driven by a passion for simplicity and automation, he got other like-minded people to help him run the day-to-day of Family First Aid and finally went full-time into serving other business owners with Google Ads management skills and advice.

During 2018 and 2019, SpotOn grew dynamically through networking based on the principles of Giver’s Gain and joined a business coaching program to improve on systems and service delivery.


For new accounts, we closely watch them until they get a consistent heartbeat. Once they gain some maturity, we use a three-angled approach to manage your Google Ads account. We have an amazing scheduling system which is our “To Do Boss”, telling us exactly which accounts to check, and when, based on the below 3 types of checks.

Pulse Check

We do weekly pulse checks to see ensure campaigns are running well and getting conversions. If we spot a problem, we dig deeper to find the root and rectify it.

GP Check

Monthly we look at the last 30 / 60 days data to start making optimisation to keyword bids, adding negative keywords, etc.

Surgery Check

Every 3 months bid adjustments are made on multiple dimensions. Including devices, demographics, locations, ad schedule.

(larger accounts are checked more often due to more data from which optimisations are made)


Open communication – if you have questions about your account, we’re here to help you. As Google Ads can be quite technical, we record a lot of our feedback via screensharing videos so that you can visually experience our explanations.

Easy-to-Use interactive dashboard – easily access your account stats and conversions via a link that works on all your devices.

About the author


I enjoy connecting with business owners and assisting them get the right customers using Google Ads. I'm passionate about automation and systems because of the freedom they can bring to enjoy one's family and life! I believe in personal growth through asking questions and life-long learning.