Google Ads Budget Calculator

1. Enter Estimates

2. The Results

Estimate cost per click

If you're not sure what what to estimate per click, try use Google Keyword Planner or Ubersuggest to get ballpark ideas.  

Daily Number Of Leads


Estimated Conversion Rate (%)

Unless you've been running ads before with proper conversion tracking this is a real thumb suck.  Some industries 2% can be great, and in others 15% is too low.  You'll get a better idea of your actual conversion rate after a few weeks.

2. The Results

Number of recommend daily clicks


(Daily Number of Leads ÷ Conv. Rate)

Proposed Daily Budget

R 0

(Number of Clicks x Cost Per Click)

Proposed Monthly Budget

R 0

(Daily budget x 30.4 days)

Our Mission

SpotOn’s mission is to bring the power and simplified understanding of generating leads online to businesses of all sizes and using search and display marketing to increase their sales and brand awareness.